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Did you ever wonder why people think it is so impressive to have a large number of “fans” when it does not really promote brand loyalty?  What is the difference and how can you measure it?  Click Here:

Why Brands Need Friends  Not Fans  on Facebook
Clyde McKendrick is founder and executive strategy director of innovations and insights lab Cultural Capital, an integrated advertising agency based within WDCW-LA. Clyde has spent the last 15 years guiding brands like Pepsi, Red Bull and T-Mobile to develop their brand strategies and communicati…

Why Brands Need Friends – Not Just Fans – on Facebook

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