Reasons to hide?  You probably have nothing to hide, but you also don’t need information about your surfing activity sold to interested marketing parties without your knowledge.  Some of the trends and metadata can be used to profile you – especially those concerning hi-tech devices and pharmaceuticals.  For that matter – your activity shows what you were doing on company time (on the company dime) and you don’t need that stuff given to your interoffice rivals, either.

Google tracks you. DuckDuckGo does not. An illustrated guide.


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