Monthly Archives: July 2018

The Racist History of Coca-Cola

And Now For The Rest of the Story

diaryofanegress

In 1863, Parisian chemist Angelo Mariani combined coca and wine and started selling it from his home. His wine, then called Vin Marian, was a smashing commercial success. John Pemberton, an Atlanta physician, decided to make his own version laced with Cocaine and called it Pemberton’s French Wine Cola and marketed it as “an invigorating tonic for the sex organs.”

Everyone from Sigmund Freud to esteemed medical doctors praised Pemberton’s Wine. But as his company was taking off, a Georgia county prohibition law was passed and outlawed his wine due to the alcohol content, not the cocaine. Pemberton quickly decided to replace his wine-cola with a sugary syrup but kept the cocaine ingredient. His new product would be marketed in 1886 as:

Coca-Cola

“A Temperance Drink”, as it was called, was sold for a nickel and appealed to the intellectual capacity amongst well-off whites. Blacks, who were not allowed…

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